Strategic Design & Communication
Strategic Design & Communication
I was commissioned to design a range of clothing and merchandise that celebrates New Zealand’s iconic sports people, famous moments and historic locations. From rugby at Carisbrook and Eden Park, to early motor racing on Muriwai beach, the scaling of Everest and Scott Dixon’s Indycar triumph, Legends and Heroes celebrates New Zealand’s great sporting history.
Overall branding and brand story design
Eden Park merchandise concepts
Muriwai beach racing tee concepts
Muriwai beach racing tee concepts
Carisbrook 1886 tee shirt concept
Polo shirts, swing tag and identity concept development