Strategic Design & Communication
Strategic Design & Communication
Orange Residential Homes required a new name and identity to better reflect the quality and value of their building company. Working with Publik Agency, I researched, conceptualised and delivered a full rebrand covering a new name, tagline, brandmark, brand guidelines, iconography, USP and messaging, marketing material, internal documents, stationery, signage, digital advertising, website redesign, reception fit-out and vehicle livery.
New brand colour gradient
New name, brandmark and strapline
Brand Guidelines document
Full overhaul of service offering, new plan range names and icon design
House design plan books for entire range
House plan marketing booklet design
Redesign of house range A4 sales sheets
USP / value proposition development and presentation
Print collateral design for House and Land Packages and other promotional material
Google display ad set design and campaign management
Facebook advertising
Design of an icon set for website application
Redesign of internal documents
Sign design - site signage, pull up banner, and for sale signs
Redesign of all stationery
Show home signage